I help organizations improve the websites, workflows, and digital operations they depend on — so teams can move faster, work smarter, and deliver stronger experiences.
Whether you're dealing with an aging site, fragmented tools, unclear reporting, or stalled projects, I bring the strategy and hands-on execution to turn messy digital work into something that actually performs.
I'm Brian Hicks — a digital consultant with 13+ years of experience helping businesses improve the systems behind their online presence. My work spans web strategy, marketing operations, UX and SEO, analytics, and workflow design, across freelance, agency, SaaS, and in-house environments.
What sets my work apart isn't just the range — it's the ability to move fluidly between thinking and doing. I can audit a site and rebuild it. Map a workflow and document it. Set up analytics and train the team. I'm comfortable translating between technical and non-technical stakeholders, and I stay focused on the outcome: digital infrastructure that's easier to run and easier to grow.
I work best with teams that need a thoughtful, senior-level partner — not a vendor, not a junior hire — someone who can step in, assess what's actually happening, and start creating momentum.
I work across five core areas, each focused on practical improvement over surface-level polish. Here's where I typically help.
I help businesses improve aging, underperforming, or hard-to-manage websites. Site audits, content restructuring, CMS governance, WordPress builds and migrations. The goal is a site that's cleaner, faster, easier to maintain, and more effective at converting visitors.
WordPress · Multi-site · CMS Governance
I design and implement workflows, integrations, and processes that keep marketing and digital teams running efficiently. From MarTech coordination to CRM setup, attribution modeling, and vendor management — I build systems that reduce confusion and give teams more control.
CRM · Marketing Automation · Attribution
I conduct UX and SEO audits that surface real problems — not just checklists. Then I help fix them. Improving site architecture, refining page structure, tightening on-page SEO foundations, or removing friction from key user paths. Conversion-minded and grounded in how people actually use the site.
Technical SEO · UX Review · Core Web Vitals
I set up, clean up, and make sense of analytics environments so teams have reliable data to work from. GA4 configuration, dashboard design, KPI definition, and reporting structures that surface what actually matters — not just what's easy to track.
GA4 · Looker Studio · Tag Management
For organizations that need a trusted partner beyond a single project, I offer ongoing consulting — fractional digital operations support, strategic guidance, team training, and process documentation. Think of it as having a senior digital generalist available without the overhead of a full-time hire.
Retainer-based · Flexible Scope · Cross-functional
Most engagements move through four practical stages: understand your context, assess what is real, agree on scope, then execute and transfer capability to your team.
We begin with an open discovery conversation to understand your goals, constraints, and context. No sales pressure, no product walk-through, just clarity on whether we should work together.
I audit what’s already in place — site, systems, people, and process — and call out what is working, where the risks are, and what is actually costing your team the most.
From what I find, I propose a focused plan with sequence, ownership, and tradeoffs clearly laid out. I won’t pitch solutions you don’t need or that create avoidable cost creep.
I implement the roadmap with documentation, QA checks, and coaching so your team can operate it confidently after the engagement ends.
If you're dealing with a website that's fallen behind, digital systems that don't talk to each other, or a project that's been stalled longer than it should be — let's talk. I'll ask a few questions, listen carefully, and tell you honestly whether I can help and how.
No pitch decks. No discovery calls that go nowhere. Just a direct conversation about your situation.